Are you using the internet effectively to market your services? There are a number of things you can do cheaply to enhance what you’re already doing. You can make sure your website is simple to understand and navigate and not too flowery (some designers go overboard to impress their clients with their design ability) so that your visitors don’t have to search all around the site for what they need.
I often see many businesses advertising online and are making a profit, but are not using the full potential to make even more! Many of them are now blaming the recession and bad economy and dont want to spend lots of money on it. But if done correctly they will easily make back that money and more in no time at all!
Te problem with his idea is that everyone in your business has access to these ideas. They aren’t new. Soon you are copying the copier. You are playing “follow the follower”. My mentor Dan Kennedy calls this “Marketing Incest”.
What people in that situation want to know is when you can come to fix their immediate problem. And if you advertise that you are a 24/7 business, believe me, you do have to live up to it. When the kitchen is being flooded by a leaking tap/pipe, people are only too happy to pay a call out fee to get the problem fixed. In the end, it’s a darn sight cheaper for them to pay a reasonable and fair call-out fee rather than having to replace all the cupboards under the sink.
Go for screen-printed ads. If you’re planning to have several of the same ads distributed or put up to different areas, it may be a good idea if you go for screen printing. You may have to pay for every color that is being used, but you can offset it with the number of items that will be printed. You will also have better images than with those in digital formats if you’re going to advertise using larger materials, such as billboards, fence wraps, and building wraps.
You will probably end up with far better advertisement ideas than you will by hiring a professional marketing agency. You will have a lot more fun, save a lot of money, and produce better results.
If you let customers use your bathrooms, make sure they are clean, and have plenty of soap and toilet paper. Use an air freshener after each use. If you never let customers use your facilities, still spay an air freshener after each use.